Chipotle Mexican Grill

Over its 17 year history, Chipotle has grown incredibly quickly. As Chipotle expanded its business over the years, it has tried to position itself as the ultimate fast-casual restaurantan alternative to traditional fast viands. Doing so has yielded tremendous success, despite a bazarly conservative market and advertizing budget. The reason for this success has been Chipotles ability to correctly chance on and target multiple segments of the population. Chipotle offers tasty Mexi atomic number 50-style fare for those customers who pooh-pooh McDonalds, provided at a price that is low suitable to capture many price-sensitive customers. Furthermore, by promoting a minimalist, tradition-bucking, efficient withal friendly epitome, it has successfully captured the loyalty of young, busy people such(prenominal) as college students looking for a cheap bite. However, Chipotle is more than alone the image of a mouth-watering burrito and with a three-word tagline. For over a de cade, it has focused on sourcing its products in an environmentally sustainable way, ensuring that its domestic skirt and meat products come from natural and organic sources, providing a carnival wage to its employees and suppliers, and even going so far as to testify before Congress as an advocate for the hindrance of antibiotics in meat production. Unfortunately, most of Chipotles customers are ignorant of its efforts at social impact. There are infrequent range customers, who would care about the socially responsible agenda of the restaurant, alone who see Chipotle as nothing more than a high-risk burrito for a low price. Because of supply chain restriction and the jibe availability of properly sourced pabulums, Chipotle has been forced to gradually progress towards its food sourcing objectives. As of 2010, Chipotle has made enough headway to make sustainable and healthy food sourcing a priority in their marketing strategy. In this paper, we will address ways in which Chipotle hind end reposition its m! arketing efforts to focus more on this aspect...If you control to get a full essay, order it on our website: OrderEssay.net

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