Business And Financial Environment

The harvest-timeion Concept. This opinion is the oldest of the opinions in communication channel. It holds that consumers give prefer harvest-feasts that atomic number 18 widely available and inexpensive. Managers focusing on this concept sharpen on achieving high harvest-feastion efficiency, pitiful costs, and mass distribution. They appropriate that consumers argon primarily interested in product availability and low prices. This orientation professs sense in developing countries, where consumers are more interested in obtaining the product than in its features.   The Product Concept. This orientation holds that consumers will favor those products that provide the most shade, performance, or innovative features. Managers focusing on this concept concentrate on making superior products and improving them over time. They assume that buyers honor well-made products and can appraise quality and performance. However, these managers are sometimes caught up in a acknowledge affair with their product and do not realize what the trade needs. Management strength commit the erupt-mousetrap fallacy, believing that a better mousetrap will lead people to beat a path to its door.   The merchandising Concept. This is another common business orientation. It holds that consumers and businesses, if leftover alone, will ordinarily not buy enough of the food marketing companys products.

The organization must, therefore, undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or opponent and must be coaxed into buying. It also assumes that the company has a consentaneo us battery of potent selling and promotiona! l tools to stimulate more buying. Most firms put on the selling concept when they amaze overcapacity. Their aim is to sell what they make rather than make what the market desires.   The Marketing Concept. This is a business philosophy that challenges the above common chord business orientations. Its central tenets shape in the 1950s. It holds that the key to achieving...

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