The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group

Introduction The assignment was base on a strategic merchandise analysis of light Jet and Easy Group. It depart be carried out through two exclusive parts. In the first part, firstly, we argon going to give a global overview on easyJets assets, so main(prenominal)ly concentrate on its critical capability which create its center competence. Essentially, historical comparison move up was adopted to value the organizations relative strengths and weakness. The second one is by constructing a crop-share hyaloplasm for the Easy Group to better empathize the balance portfolios of its incompatible Easy companies in it and then the core competence of Easy group will be discussed in detailed. Part One 1. The overview of easyJets assets: 1.1 Physical assets easyJet is based at easyLand, a bright orange building contiguous to the main taxi strip at Luton Airport. In an industry where corporate HQs are primarily considered to be the ultimate status symbol, it is the very(p renominal) embodiment of the easyJet low-cost ethos. 1.2 fiscal assets easyJet is founded by Stelios Haji-Ioannou and it is now a Public Limited Company. The main strength of its monetary function s that it got a self-coloured balance sheet which allowed it pass away enough rocky currency to run the business. (Stelios Haji-Ioannou, 2002) frame 1 shows easyJets revenue and win chart from 1998 to 2003. year to end September         revenue (£m)         profit (£m) 1998         77.0         5.9 1999         139.8         1.3 2000         263.7         22.1 2001         356.9         40.1 2002         552.0         71.6 2003         932.0         52.0 Figure 1. (go-fly.com, 2004a.

) Figure 2 shows easyJets financial conditions in 2003. Company sign         Public (London: EZJ) Fiscal Year-End         September 2003 gross revenue (mil.)         $1,552.7 1-Year Sales Growth         80.2% 2003 Net Income (mil.)         $54.0 1-Year Net Income Growth         (29.4%) 2002 Employees         2,045 1-Year Employee Growth         27.9% Figure2. (Hoovers, 2004) 1.3 trading operations assets easyJet is now offering143 routes from 43... Great job on your paper! You used a lot of references and it shows that you worked very hard on researching this paper! If you ask to get a well(p) essay, order it on our website: OrderEssay.net

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