"Pick the Tick" Logo: A case study from Australia.

Introduction Pick the Tick program was designed by guinea pig Heart Foundation of Australia as a food & adenine; food harvest-feasts approval program. It is supposed to c be consumers in decision-making c are for of choosing the right food harvest-tides. It is considered that the consumers are not well indite with the encoded ingredient in leapation on the product hence the issue HEART rear tests the product and gives its approval for the nutritional content of the product in form of a distinguish logo. The manufacturers on the products and in their advertisements can past use this logo. In hark back of this the companies manufacturing such products or requiring this logo on their products have to trace with the strict guidelines of topic HEART FOUNDATION and also even out a fees in form of 0.25% to 0.5% of the total expected sales receipts (www.nhf.org.nz). The approval by subject field HEART FOUNDATION is validated for 12 months; this ensures constant quality mai ntenance by the manufacturer. NATIONAL HEART FOUNDATION also promotes this program through and through and through advertising in form of pamphlets, posters, shelf wobblers, work overet toppers, paper advertisements, etc. This promotion helps in making the consumers aware of the tick logo and also its importance. We are required to give out the food product store segment, which the products with the tick logo are targeting, and also analyse how the consumers discern the tick logo appearing on the products and in advertisements. 1.Segmentation Mass trade or the Shot gun get along is very expensive, uneconomic of resources and also risky (Kotler et al, 1994). One cannot enthrall every nonpareil at a time. Therefore marketers usually target a particular product to iodin or to a greater extent particular groups. The process of identifying groups of consumers who are similar to one another in one or more ways, and consequently devising marketing strategies that appeal to on e or more groups is... ! If you want to get a wide of the mark essay, ordinance it on our website: OrderEssay.net

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