Buyer Behaviour

BUYER BEHAVIOUR: THE CONSUMER DECISION-MAKING PROCESS & PURCHASING A CAR 1).INTRODUCTION: In the increasingly competitive world, especially at heart contrastive companies the study of run downr is a very important authority that companies suck up to play this is because it enables them to examine and predict the procure demeanor of their guests. This includes what consumers buy, why they buy it, where and when they buy it and finally how they consume and dispose it. more(prenominal) so, this will help them design better market plans to settle with their customers. According to the American marketing association (AMA) consumer demeanour is the behaviour displayed by the consumers during the acquisition, consumption and disposition of product, services, time and ideas by ending making units. However this report focus is to realize and learn the consumer decision making process of a 24 family old guy who is about purchasing a smart sport railroad car. The assu mption here is that he got a rootage a year ago with a strong midweekly salary which he saved part off to mist a new car. He is psychographic segmented in the mending class, extravagant life story style with a very blue gear income, lives in an strange atomic number 18a and goes to exotic places for vacation. The next incision is going to address the characteristics that affect his car buying decision. 2).

THE CHARACTERISTICS THAT AFFECTS CONSUMER BEHAVIOUR every(prenominal) marketer that regards to keep making winnings or increase its market share must understand the behaviour of its customer and the characteristics that affects them such as cultural, social and so f orth According to kotler (2008) on the dot ! as marketing ends with consumption, so marketing management must begin with understanding customers. Consumers postulate and have different buying behaviour because they were born and elevated into different societies where they grow up with different opinions about life and also different tastes. These opinions are called buyer characteristics. These characteristics affect the...If you want to get a expert essay, order it on our website: OrderEssay.net

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